YEH RISHTA KYA KEHLATA HAI on Star Plus from January 12.

After eight years of delivering innovative programming and fresh content on the small screen,  STAR PLUS, General Entertainment Channel is now all set to mark the beginning of the Year 2009, with the launch of Yeh Rishta Kya Kehlata Hai.  The new primetime fiction show that premiers on January 12, Monday-Friday at 8.00pm on STAR PLUS will have a mega line-up of promotional activities and marketing blitz to bring it closer to its viewers.

Upholding traditional Indian beliefs and value systems, STAR Plus celebrates the institution of marriage as in the union of two individuals, their ideologies and their endeavor to shed their inhibitions and experience the wonderful expression called ‘love’. Building on the show’s premise of ‘Marriage being a journey of celebration and not just a destination’

Commenting on this launch event, Anupam Vasudev, Executive Vice President Marketing, STAR India Pvt Ltd said, “Yeh Rishta is a very traditional and endearing concept with the central idea of finding love after marriage. With this program STAR Plus has once again invested in its belief that relationships need to be nurtured and constantly renewed.  In keeping with this commitment to our viewers, Star Plus has created an opportunity for 50 couples from across India to renew their marriage vows and revisit their magic moments when they were first bound in matrimony.”