Megastar Mammootty officially launched Asianet Middle East 24x7 Channel recently in a glittering function held at Hotel Madeenath Jumaira, Dubai.
Speaking on the occasion, National Award Winning actor Mammootty said “Malayalees are so concerned and bothered of what’s happening in and around them and the present launch of exclusive Channel really gives lot of hopes and aspiration to Keralite expatriates in the Middle East”.
“There is a considerable difference in the lifestyle of Keralites in Kerala and the Keralite community living in the Middle East," says Asianet Communications MD, K Madhavan. "As the leading and trusted television channel of thousands of Malayalis in the region, we believe that the difference in outlook and aspirations must reflect in our channel's programming to fully connect with our audience here ” added K Madhavan.
The new dedicated 24x7 channel will structure its mainline programming schedule to suit prime time, as per the time zone in the Middle East.
Mammootty was also felicitated by K Madhavan, for winning the State Best Actor Award for his performance in Paleri Manikyam directed by Renjith.
UAE Exchange Centre MD Dr BR Shetty, GEMS Group Chairman Sunny Varkey, Dr Gulfar Mohammadali, Joy Alukkas and other prominent industrialists were also present during the occasion.
Gazal concert by Jithesh & team added extra color to this auspicious occasion.
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