Friday, August 27, 2010

FIC and AMC announces the lauch of The Walking Dead

 Series to debut in 120 countries speak 33 languages and will be viewed in 250 million households this fall

Fox International Channels (FIC) and AMC announced a global launch for the highly anticipated series The Walking Dead. The two networks will release the show during the same week this fall. AMC is set to premiere on Sunday, October 31st followed by FIC’s worldwide launch the first week of November.
A television production from Frank Darabont (The Shawshank Redemption, The Green Mile) and Gale Anne Hurd (The Terminator, Aliens, Armageddon, The Incredible Hulk), and based on Robert Kirkman’s best selling graphic novel, The Walking Dead will debut in 120 countries, air in 33 languages and be viewed in 250 million households when it premieres  this fall. This is an unprecedented event, marking the first time ever a TV series premieres in similar fashion to a theatrical film release.
“FIC has launched shows on a multi-territory basis in the past but never at this scale or at the same time with a US Network,” said Sharon Tal Yguado, SVP Original Programming and Development. “The Walking Dead is a groundbreaking project with clear global appeal. Considering the strong buzz and anticipation the show has already generated globally at this early stage, we wanted to make sure we launch it in the most powerful way possible. We are thrilled to be working with AMC on this worldwide ‘outbreak.’ This partnership represents FIC's ongoing commitment to deliver high quality content on a global level.”
AMC and FIC are working closely on a global marketing strategy to ensure a strong impact for this world wide event.

The Walking Dead is AMC’s first wholly-owned original series. Earlier this summer, FIC announced that it picked up all international rights for the project, which includes TV and Home Video Rights in all international markets outside of North America.

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